Pick
a Category, Sell and Sell Again!
Teacher:
David McKenzie
Many affiliates
complain that it is just too difficult to focus on
fewer affiliate programs. There are just too many
good ones! But it really is imperative to your
success as an affiliate.
One way around
this problem is to pick a theme for your affiliate
programs. Your theme could be travel or music. Or
your theme could be certain types of information
products.
Clickbank -
http://www.clickbank.com
- is
perhaps one of the largest groups selling digital
information products. There are thousands of web
businesses selling all sorts of products with a
network of over 100,000 affiliates.
Although they
only offer a single tier affiliate program for each
product, the commissions are usually very high,
often 50%.
But why is
this so important?
What ClickBank do
offer are their digital information products split
by category. It allows the affiliate to focus. If
you go into the shopping link from the home page
you will see a number of categories.
For instance, you
could click on the category Business to Business
and then Education. Or you could click on the
category Health and Fitness and then Diet.
When you click on
each of the categories or sub-categories you can
view a list of all the products being sold in that
category.
You could select
the top 10 in Business to Business / Education or
the top 10 in Health and Fitness / Diet and join
each of those 10 affiliate programs.
Here is a
little tip: each product is ranked by how many
sales are made so you can be sure that the top 10
in each category are the best sellers. It is better
to become an affiliate of the best sellers.
By joining 10
affiliate programs in one category you are still
selling 10 different products as an affiliate but
you will be far more focussed than 90% of all other
affiliates. That is because you will be selling
similar items.
This makes your
marketing job just that bit easier. All products
will be suitable to the same market so you can sell
each item to your email list over a period of time.
This meansyou can sell up to 10 times to the same
list. This is much better than trying to sell golf
clubs to fishermen!
Focus is one of
the true keys to success with affiliate programs.
One way to focus is by selecting a particular
category.
Selling 10 of a
similar item to the same audience is about 95%
easier than selling 10 different things when it
comes to affiliate programs.
About
the teacher:
David
McKenzie is offering a Free Email Course
"5 Tips to Being Successful with Affiliate
Programs"
http://www.1sthomebasedbusiness.com
Click now for your FREE course!